Internet Marketing, seo, search engine marketing, search engine promotion terms


Page Views : Number of times a user requests a page that may contain a particular ad. A page is defined as any file or content delivered by a web server that would generally be considered a web document. This includes HTML pages (.html, .htm, .shtml), script-generated pages (.cgi, .asp, .cfm, etc.), and plain-text pages. It also includes sound files (.wav, .aiff, etc.), video files (.mov, etc.), and other non-document files. Only image files (.jpeg, .gif, .png), javascript (.js) and style sheets (.css) are excluded from this definition.
Pay Per Impression : An advertising pricing model in which advertisers pay agencies based on how many consumers see their promotions.

PPC - Pay Per Click : A type of campaign or service which applies a CPC price to relevant keyword phrases to easily and accurately calculate positioning, online marketing costs and ROI for your website. As opposed to a Maintenance or Optimization SEO campaign, the client only pays for the traffic that is provided, based on the agreed CPC.

SEM - Search Engine Marketing : The process of purchasing listings so as to appear under predetermined set of search terms. These listings appear in premium placements usually above and to the right of organic listings.SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.

Server :
Servers are the Backbone of the Internet, the computers that are linked by communication lines and "serve up" information in the form of text, graphics and multimedia to online computers that request data that's you. (When a server "goes down" it loses its online link and the information it holds can not be accessed.)In information technology, a server is an application or device that performs services for connected clients as part of a client-server architecture. A server application, as defined by RFC 2616, is "an application program that accepts connections in order to service requests by sending back responses." Server computers are devices designed to run such an application or applications, often for extended periods of time with minimal human direction and maintanance.

Session : A series of transactions or hits made by a single user. If there has been no activity for a period of time, followed by the resumption of activity by the same user, a new session is considered started. Thirty minutes is the most common time period used to measure a session length.An organization's bylaws may define a specific meaning and/or length of the term "session." The main significance of a session is that one session generally cannot tie the hands of a majority at a future session, except by adopting a special rule of order or an amendment to the bylaws, each of which require more than a majority vote. A session has implications for the renewability of motions. The same or substantially the same question cannot be brought up twice in the same session except by means of the motions that bring a question again before the assembly.[2] However, RONR notes that "A previously considered motion may become a substantially different question through a significant change in the wording or because of a difference in the time or circumstances in which it is proposed, and such a motion may thus be in order when it could not otherwise be renewed.