Internet Marketing > SEO
Search Engine Optimization is the process followed to increase a website's relevance or ranking in search engine results. An SEO service deals with improving a website's rank in search results for the chosen keywords or keyphrases keeping in view the constantly changing search engine algorithms. A prerequisite for any website to be "found" online by its prospective clients and probably the first step in Search Engine Optimisation is to judiciously research and integrate relevant keyphrases weaving it in its content, so as to have a high enough keyphrase density while not losing the efficacy and flow for the site visitor.
And thats what we lay the most emphasis on. If the foundation is strong, and the planning is good, the rest becomes a breeze. Our SEO specialists spent several hours researching the best keyphrases for your site and budget, while critically analysing your online competition.
Plus, our SEO effort starts right at the drawing board so that the site architecture, design and programming incorporate all that is required to get your website to rank high in Search Engine Result Pages (SERPs) of prominent search engines...search engines that matter.
We do not promise the moon, we do not make tall claims of submitting your site to several thousand search engines. But we are pragmatic and do the right things that help you get relevant traffic over a sustained period of time, from search engines that your potential customers actually use.
No quick fixes, no black hat seo techniques but simply the right things done the right way. We could mention a bulleted list of what our SEO service encompasses but that would only be indicative and not the complete picture. SEO is always evolving and while new tools and tactics are being continually added, old ones sometimes are deprecated. That said,we do realise you need to have a fair idea of what we will do as part of our SEO (Search Engine Optimisation) effort for your website and so here is a snapshot, giving the major steps:
- If this is a new site, we start with asking you for a random list of what you think your potential customers will enter into a search engine to find your product or service. We then research the keyphrase for popularity, traffic and competition based on past search engine data.
- The next step is to work on site architecture and lay down guidelines for design layout and programming to allow for easy indexability of keyphrase rich content for search engines.
- The third step is to write keyphrase optimized content for each page. While good quality, compelling copy with high density keyword phrases in a website increase the probability of being ranked high on SERPs, we must also get the search engines to index the pages on the website.
- While the major search engines do eventually index your web pages, submitting them to SEs and relevant trade boards and directories improves the time taken for the SE robots to visit and index pages.
Some search engines allow free submissions when the others rely on paid inclusions. Yahoo and Looksmart offer submission service through a cost per click model whereas search engines like Altavista offers a paid service to index website pages. There are others like Overture where a bid for keywords is required. Some search engines offer paid services to the commercial sites while they offer free services only to the non-commercial websites.
Again, some search engines index and rank pages through 'robots', others like the DMOZ directory, do it 'manually'. And it can take 4 to 6 months for a site to get a good rank after being optimized and submitted. It can be quite confusing when one considers different search engines for site submission. It is here that our qualified services and advice can prove beneficial as we optimize your websites for search engines and submit them manually at the desired frequency. It could be once or periodically as is necessitated by the specific search engine or directory. - Next, we try and get relevant external links from high PR, focused pages to specific web pages on your website. This could involve listings on online trade portals, forums, focused networks etc. And thats where our Social Media Marketing team comes into play.
- Search Engines love fresh content. And our blogging team can help keep the content fresh for the Search Engines. And and your site talked about and visited by your customers and prospects. All with the one common objective of increasing the "relevant" web traffic.
If you are still wondering Why you should choose Digital Branders as your SEO company, let us tell you why you should call us now...
We do not consider seo as a stand-alone strategy but as part of an overall internet marketing and web design strategy. Considering each element as part of a whole SEO strategy ensures synergy and better efficacy in getting top search engine rankings and relevant web traffic, than taking each element piecemeal.
If you are on a budget, it is tempting to lose sight of the bigger picture. In a typical example, you might want to start with only web design today, outsourcing it to X company and then contacting Y company for SEO at a later date and then randomly adding a blog now and a few extra pages then. While it is fine to go step-by-step, the trouble with this approach is that it works like patches.
When you outsource any service to us, we begin with the complete picture at our end and then scale it down. And in the process, make it easy for you to scale up gradually as and when your budget allows it.
- We design user friendly and search engine friendly websites with a layout that follows intuitive navigation.
- We create good quality content keeping in mind the prospective buyers' needs as well as that of the search engines.
- Search engines' algorithms keep changing and in order to keep up with the need of the hour, we update your sites accordingly and kep a close watch on the rankings in search engine results.
- We provide monthly reports on the performance of your site in search engines and the resulting traffic.
