Print Design Glossary
Advantages of offset printing compared to other printing methods include : Consistent high image quality. Offset printing produces sharp and clean images and type more easily than letterpress printing because the rubber blanket conforms to the texture of the printing surface.
Quick and easy production of printing plates.
Longer printing plate life than on direct litho presses because there is no direct contact between the plate and the printing surface.
- The more you print, the less you pay per page, because most of the price goes into the preparation undergone before the first sheet of paper is printing and ready for distribution. Any additional paper print will only cost the client paper price (and ink), which is very minimal.
- High speed and high volume printing.
Bleed : A term commonly used in printing and design for print.It is a printing term that refers to printing that goes beyond the edge of the sheet after trimming. The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies.It is the area that extends to the edge of the page.
Copy: refers to the text matter on a page and the duplication of information or an artifact..
Crop marks: Cropmarks or Crop marks are a means through which sub-surface archaeological, natural and recent features may be visible from the air. Along with soil marks and frost marks they can reveal buried archaeological sites not visible from the ground.
Cropping: Cropping refers to the removal of the outer parts of an image to improve framing, accentuate subject matter or change aspect ratio. Depending on the application, this may be performed on a physical photograph, artwork or film footage, or achieved digitally using image editing software. The term is common to the film, broadcasting, photographic, graphic design and printing industries.
Em space : is a space as wide as the point size of the types. So in a 10 point sized type an em space would mean 10 points wide. An em is a unit of measurement in the field of typography, equal to the point size of the current font. This unit is not defined in terms of any specific typeface, and thus is the same for all fonts at a given point size
Gray-scale image : A grayscale digital image is an image in which the value of each pixel is a single sample, that is, it carries the full (and only) information about its intensity. Images of this sort are composed exclusively of shades of neutral gray, varying from black at the weakest intensity to white at the strongest.
Grayscale images are distinct from black-and-white images, which in the context of computer imaging are images with only two colors, black and white (also called bilevel, binary images); grayscale images have many shades of gray in between.
Halftone : Halftone is the reprographic technique that simulates continuous tone imagery through the use of equally spaced dots of varying size. 'Halftone' can also be used to refer specifically to the image that is produced by this process.
Where continuous tone imagery (film photography, for example) contains an infinite range of colors or greys, the halftone process reduces visual reproductions to a binary image that is printed with only one color of ink. This binary reproduction relies on a basic optical illusion-that these tiny halftone dots are blended into smooth tones by the human eye.
Line art : Line art is any image that consists of distinct straight and curved lines placed against a (usually plain) background, without gradations in shade (darkness) or hue (color) to represent two-dimensional or three-dimensional objects. Line art can use lines of different colors, although line art is usually monochromatic.
Copy: refers to the text matter on a page and the duplication of information or an artifact..
Crop marks: Cropmarks or Crop marks are a means through which sub-surface archaeological, natural and recent features may be visible from the air. Along with soil marks and frost marks they can reveal buried archaeological sites not visible from the ground.
Cropping: Cropping refers to the removal of the outer parts of an image to improve framing, accentuate subject matter or change aspect ratio. Depending on the application, this may be performed on a physical photograph, artwork or film footage, or achieved digitally using image editing software. The term is common to the film, broadcasting, photographic, graphic design and printing industries.
Em space : is a space as wide as the point size of the types. So in a 10 point sized type an em space would mean 10 points wide. An em is a unit of measurement in the field of typography, equal to the point size of the current font. This unit is not defined in terms of any specific typeface, and thus is the same for all fonts at a given point size
Gray-scale image : A grayscale digital image is an image in which the value of each pixel is a single sample, that is, it carries the full (and only) information about its intensity. Images of this sort are composed exclusively of shades of neutral gray, varying from black at the weakest intensity to white at the strongest.
Grayscale images are distinct from black-and-white images, which in the context of computer imaging are images with only two colors, black and white (also called bilevel, binary images); grayscale images have many shades of gray in between.
Halftone : Halftone is the reprographic technique that simulates continuous tone imagery through the use of equally spaced dots of varying size. 'Halftone' can also be used to refer specifically to the image that is produced by this process.
Where continuous tone imagery (film photography, for example) contains an infinite range of colors or greys, the halftone process reduces visual reproductions to a binary image that is printed with only one color of ink. This binary reproduction relies on a basic optical illusion-that these tiny halftone dots are blended into smooth tones by the human eye.
Line art : Line art is any image that consists of distinct straight and curved lines placed against a (usually plain) background, without gradations in shade (darkness) or hue (color) to represent two-dimensional or three-dimensional objects. Line art can use lines of different colors, although line art is usually monochromatic.
