Ever noticed how when you view some sites on your mobile phone handset, they appear broken or difficult to navigate? That is because most websites are designed for the web and not for handhelds. Designing Websites that display correctly on Mobile phone screens or Mobile Website Design is also called WAP Compliant Website Design.

WAP stands for Wireless Application Protocol which is a set of rules defined by W3C (World Wide Web Consortium) to show websites on wireless handheld devices. To create WAP compliant web pages, WML is used. Mobile phones and other wireless handheld devices use WAP browsers to display web pages. The way a WAP browser renders a web site is different from the way a web browser like Internet Explorer does. A WAP browser dynamically converts a standard HTML site to WML site and displays it. Again because of limited screen size, the websites appear quite differently from the way they do on a computer screen.

Statistics show that the number of people with mobile phone access is much more than those with access to computer based internet. And this gap is likely to increase with time. And, with more people on the move, shopping on mobile phones will be the next big thing to bet your money on.

If you would like to reach out to this segment and increase your sales, then you need a web site that is designed for mobile phones. And that’s where we come in.

Digital Branders can create full CSS, WAP compliant web layout designs, designed specifically to render well on the smallest of wireless handsets.

Usability is a bigger factor when it comes to mobile websites, because of the screen size and the features available on various phones. We pay special attention to usability and ensure that your web site is:

The last thing you want is to frustrate the mobile surfer!

Most consumer companies already have wap compliant website designs and it is a matter of time before it becomes a necessity to have a mobile version of your website. Talk to us to find out more and get started.